FROM BUD TO BOWL.
When you bite into a delicious piece of CAPE fruit, do you ever wonder how it got all the way from a tiny bud in a field to the fruit bowl on your table? At CAPE, we pay attention to every detail of the journey our fruit takes, every step of the way. Here’s how we do it.
BREEDING
We search all over the world for all sorts of exceptional new varieties of fruit. The diversity of the CAPE range stretches over a vast number of different types of grapes, apples, pears and exotic fruit.
FARMING
Our innovative and sustainable farming practices are based on the latest scientific methods. Food safety, environmental impact, and sustainable water usage are as important to us as top quality, great tasting fruit.
HARVESTING
Our farmers know exactly when the fruit is ready to come off the vines and trees. We pick and sort it carefully to the highest standards. And, as soon as fruit is harvested, we lock in its flavor and freshness using state-of-the-art cold storage facilities.
SHIPPING
Our world-class supply chain is part of an established global network, with more than 70 years’ experience. Thanks to this extraordinary expertise and capacity, we can find the shortest route from our vineyards and orchards to your shelves. As a result, CAPE always delivers unbeatable freshness and value.
SHOPPING
CAPE fruit is a premium product, so you can find it in all the best grocery stores and supermarkets around the world. Like us, these shops have a passion for fresh produce and want to make sure you get to enjoy the full flavour and freshness of our amazing fruit.
ENJOYING
We’re constantly striving to produce the best tasting fruit in the world for you, all the way from bud to bowl. But the ultimate test of this journey is how much you enjoy our fruit. So, next time you bite into a piece of CAPE fruit, we’d love to know what you think!
CAPE also strives to improve the wellbeing of our people.
