The essence of the Capespan brand is encapsulated in one simple word:
As a corporate brand, our chief responsibility is to market our high profile consumer fresh fruit brands across the globe.
We adapt our brand strategies to each customer and geographic region, enriching the brand experience. Capespan’s corporate expertise supports distinctive consumer brands with a rich heritage.
In every corner of the world, the names Cape, Outspan and Goldland are recognized by consumers as the hallmarks of quality fresh fruit. In addition to these brands, Outspan Gems will represent our soft citrus offering.
Over more than 50 years, CAPE has become one of the world’s most trusted and respected fresh fruit brands. Only deciduous fruit of exceptional standard is permitted to bear the CAPE label. CAPE products are grown throughout the world and include apples, pears, grapes, and stone fruit. The diversity of the CAPE range stretches over a vast number of cultivars and represents consistent high quality and excellent service.
Outspan has notched up more than 80 years as a leading global citrus fruit brand, and represents great taste and quality. Only citrus fruit meeting the most exacting specifications are permitted to bear the Outspan label. The Outspan range includes oranges, grapefruit, lemons, and easy peel citrus. This international citrus brand has become synonymous with premium citrus to generations of discerning fruit lovers all over the world.
In 2018, Capespan unveiled its newest brand, Outspan Gems. As an extension of the group’s iconic citrus brand Outspan, it aims to capitalise on the global growth in production and consumption of soft citrus. In keeping with the Outspan legacy, it will be a brand that can be trusted to deliver consistent quality, sourced from the world’s best growers.
Goldland is one of the oldest and most recognised South African fruit brands. It has become a preferred citrus brand in the Middle East and in parts of the Far East. Goldland represents excellence in both service and fruit quality.
Mother Nature’s vitamin C supplement – straight from the tree to the market.
Visit www.outspanflavours.com and www.capeflavours.com and experience our consumer brands.