CAPESPAN GOLD, the very best of the best ( Tuesday 05 February 2008 )

Capespan launched Capespan Gold, a new premium export fruit brand, in the UK market in January 2008.

The first fruit bearing the Capespan Gold comprised specially-selected Thompson seedless grapes sourced from Capespan's Namibian grape company, Rapiprop.

Capespan Gold is a premium brand that has been developed to meet a demand for extra-special fruit from our top-end customers, who vary from independent retailers to catering and food service organisations supplying the UK's corporate boardrooms and airport business lounges.

All these customers share a common need for an uncommon quality, which is not always easy to locate. Capespan Gold will increase the availability of premium-quality fruit, making it easier to locate, and establish confidence through the endorsement of an established expert brand.

The Capespan Gold philosophy is simple: Capespan Gold must offer the customer fruit that is superior in terms of taste and appearance. If these selection criteria cannot be met, then fruit will not be packed under the Capespan Gold label.

The brand will initially be used for grapes, using the qualifying selection criteria of bigger berry size, full colour and higher brix levels, all rigorously controlled at source. It is anticipated that once Capespan Gold grapes are established in the market, the brand will be extended for use on other fruit kinds.

Packaging for the Capespan Gold brand is a simple, stylish livery.  The carton graphics, with gold elements in the design, contrast blue with white.

Contacts
For further information, please contact Laraine Brown on laraine.brown@capespan.co.uk

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