Stakeholder Engagement

STAKEHOLDER MANAGEMENT

Capespan recognises that it has a responsibility to engage with its stakeholders meaningfully and to ensure that its activities and initiatives are communicated effectively as a positive corporate reputation is essential to good corporate governance.

We continuously endeavour to make stakeholder engagement an integral part of the way we do business with an approach based on the principles of trust and respect. The Group provides various forums for different stakeholder groups to engage.

Significant stakeholder interaction exists through our involvement with numerous industry bodies. Our major stakeholders are shareholders, customers, employees, suppliers, various governments and communities in which we operate.

KEY STAKEHOLDERS

Shareholder

Capespan recognises that its shareholder, as the owner and provider of capital, have a legitimate expectation of investment security, optimal earnings and returns and the ethical and sustainable management of the business for long-term growth and performance.

Capespan manages this expectation through strong board and executive leadership, good corporate governance practices and reporting at our AGM and in our annual report.

Employees

Our employees’ wellbeing is imperative for Capespan's continued sustainability and the employment relationship is regulated through comprehensive employment service agreements. Therefore, it's imperative that continuous engagement with our employees is fostered on a range of issues that affect them and we recognise that our employees can have the following expectations: an inspiring climate and safe, healthy and congenial working conditions, a clear understanding of their jobs and related performance standards required, to be rewarded at market-related remuneration, job satisfaction, recognition and opportunities for skills acquisition, career development and empowerment.

Capespan manages these expectations through the Capespan Group's Code of Business Conduct and Ethics, the board-approved Employment Equity Policy and broad-based black economic empowerment (B-BBEE) targets. We conduct regular organisational culture surveys and compliance with relevant employment legislation and B-BBEE codes in the regions in which we operate.

Employee engagement also takes place through electronic newsletters, employee publications, intranet, employee feedback forums, performance management systems and climate surveys.

Customers

Customers are the strategic focus of our business and we have undertaken a review in 2011 to ensure that our business strategy is aligned to increase customer focus. Thus we're ensuring that our commitment to customer satisfaction is a key market differentiator. Understanding customer needs is critical to providing the right products, services, quality and ensuring that our value proposition and delivery are in line with their expectation for the provision of ethical products and services in terms of safety, quality, product traceability, grading, consistency, reliability, competitive prices, supply continuity, product information and compliance with the various environmental and food safety standards.

Capespan ensures appropriate response to customers' expectations by maintaining close personal relationships with major customers through normal business structures and customer publications. We also ensure that our business operations are conducted with integrity and that we are in compliance with laws and relevant regulatory protocols where relevant.

Suppliers and business partners

The success of the Capespan business is reliant on a solid supplier and producer network to ensure reliable availability of consistent quality products, ongoing innovation, timely delivery and product safety. In this regard, Capespan continuously engages with its producer network through personal meetings, supplier forums and electronic interaction.

Business partners and suppliers of goods and services such as packaging, transport, banks, suppliers of financial and advisory services and independent contractors are equally important in the Capespan value chain.

Our suppliers and partners expect integrity in the business relationship, continuity of a positive business relationship and commitment to and progress in furthering B-BBEE procurement initiatives. Capespan manages this expectation in line with our Group's Code of Business Conduct and Ethics policies, by appointing qualified and experienced management with appropriate skills to negotiate, conclude and manage contracts and relationships, monitoring B-BBEE procurement levels of suppliers and partners and regular direct communication with major suppliers.

Governments and regulatory bodies

Capespan maintains sound relationships with governments and regulators in the countries in which we operate. As such we share issues of mutual concern, contribute to policy initiatives and develop joint programmes as a responsible corporate citizen.

These stakeholders are engaged mainly through industry structures and direct meetings with relevant departmental officials.

Communities

The Capespan Foundation is funded by the Capespan group to drive its corporate social investment (CSI) mandate - to add value to the lives of communities in which Capespan operates - by implementing various Blue Hand social, health and educational development programmes. The Foundation raises additional funding for projects, where possible, through joint ventures, staff volunteering and strategic leveraging of funding and projects.

The Blue Hand project goals include, but are not limited to:

  • developing/empowering communities in which the company operates for sustainable growth of company business
  • making a positive, sustainable impact on communities through improving quality of life
  • building and improving relationships with existing/potential stakeholders by forming mutually beneficial partnerships
  • maintaining the company's image and CSI reputation - strategic positioning as a leading contributor to social development in the industry
  • enhancing loyalty and pride and attracting quality socially responsible staff
  • improving the company's brand identity in the communities
  • increasing visibility of customer goodwill towards communities

Media

The media can expect Capespan to have informative updated websites; make transaction announcements; issue invitations to events; despatch press releases; respond to media queries in a timely and appropriate manner; and focus on developing positive relationships with media representatives.

RISK MANAGEMENT

Risk management is a business imperative.

Risk Management

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