As a South African citrus company, the success of South African fruit in Japan is Capespan Japan’s mission.
We tackle the Japanese market assertively to up the South African share and increase penetration at retail shelf level.
Being diversified in product and customer base, we’re competitive on cost and sell more than 95 percent of fruit independently. Most importantly, as a well-established and trusted brand, we’re unwavering in developing this strength.
With our strategy of developing and growing the quality and quantity of South African citrus consumed in Japan, Capespan Japan is the preferred supplier. And by balancing the business structure in addition to transferring timely and accurate information, we ensure long-term profitability for all participants.
With the bulk of our fruit being sold wholesale or retail, we effectively programme our partners’ seasonal requirements. Fruit is either delivered to large retailers’ respective distribution centres, or channeled through a wholesaler of choice.
Needless to say, food safety and traceability are high priorities.