Fisher Capespan adds avocados to its product offering ( Thursday 21 January 2010 )

20 January 2010
Gloucester City, NJ
Fisher Capespan USA LLC of Gloucester, NJ announced today that it has added avocados to its product lineup.

Fisher Capespan is one of North America's premier fresh produce importers whose focus has been on table grapes, citrus and apples from Chile, Peru, South Africa, Brazil, Argentina and Mexico. The move into avocados is a natural development of its business as the product is widely produced in all of the countries in which Fisher Capespan operates and is a product whose consumer demand is growing dramatically.

Gahl Crane has been retained as Fisher Capespan's Director of Avocado Sales and will be exclusively devoted to Fisher Capespan's avocado business. Marc Solomon, Fisher Capespan's President and Chief Executive Officer, explains: "We had long been watching the avocado business grow and knew that there was a very good opportunity here for us to complement and expand our existing business. But we also knew that we needed a person with good expertise and broad product knowledge to come on board and devote his entire attention to this specific product. Gahl Crane became available and we seized the opportunity."

From an office and cold storage facility in Santa Ana, Fisher Capespan will import avocados from Mexico, Chile and the Dominican Republic and will also receive Peruvian avocados whose USDA approval to enter the United States was recently issued. In addition, Fisher Capespan will handle domestic California avocados. Fisher Capespan's intention will be to offer its clients a twelve month a year supply of the best available Haas avocados irrespective of origin and will have the facilities and supplies that will enable it to deliver product to its customers in the pack style they require.

Says Solomon: "We will focus our attention not only on developing avocado sales to our existing client base throughout the United States and Canada, but also on developing programs to service those clients that are looking for a reliable source of product, fifty-two weeks a year from a supplier that is nimble, pro-active and able to provide consistently excellent quality and service." Avocados will not only enhance Fisher Capespan's product sales and customer service but it will also dovetail well with its procurement worldwide.

Mark Greenberg, Fisher Capespan's Senior Vice President - Procurement & Chief Operating Officer commented: "We are already sourcing products in Chile, Mexico, California and Peru and we have established Fisher Capespan as a strong and reliable receiver and partner. Our move into avocados is a natural, especially as many of the Chilean and Peruvian citrus producers and exporters with whom we have worked for many years are also avocado shippers. We are expecting many of our citrus suppliers to strongly support our move into avocados as they seek a means to expand their market base with a company they trust."

Fisher Capespan is based in Gloucester, NJ and Montreal, Canada with associated offices in Cape Town, South Africa and Bakersfield, CA. It is owned principally by Capespan (Pty) Ltd. of Cape Town.

For further information contact:

Mark Greenberg Senior Vice President - Procurement & Chief Operating Officer

Fisher Capespan

Tel: (514) 739-9181

Email: mgreenbe@fishercapespan.com

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